The famous Bhagoria festival began on Tuesday in Alirajpur district of Madhya Pradesh. On the first day, fairs opened simultaneously in Ambua and Bakhtgarh, marking the start of one of central India’s most celebrated tribal cultural events.
The festival runs for seven days, ending just before Holi. Thousands of tribal men and women arrive at the fairgrounds dressed in traditional costumes, celebrating through song, dance, and music performed to the beat of drums and flutes.
What Is the Bhagoria Festival?
Bhagoria is an annual festival of the tribal communities of western Madhya Pradesh, particularly the Bhil and Bhilala tribes of the Alirajpur and Jhabua districts. It is held in local village markets, known as hats in the seven days leading up to Holi.
The festival draws not only local tribal communities but also tourists from across the country who travel to witness its distinctive folk traditions, music, and colourful attire.
A Tradition From the Time of Raja Bhoj
The origins of Bhagoria are believed to date back to the era of Raja Bhoj. According to local tradition, two Bhil kings — Kasumra and Baloon — first organised a fair called Bhagor in their capital. Other Bhil kings followed, and over time the fair spread to local markets across the region. The name evolved from Bhagor to Bhagoria as it became embedded in the culture of tribal communities.
Tribal Communities Return Home for the Festival
Bhagoria holds deep social significance beyond its cultural display. Many tribal people who migrate to cities and distant states for work return to their villages specifically for this festival. Families reunite and attend the fairs together each day throughout the seven-day period.
Music, Dance, and Traditional Dress
At the fairgrounds, groups play flutes, drums, and mandals in open gatherings. Tribal women wear silver jewellery and traditional attire. Many women also get tattoos on their hands as part of the festival custom. The energy at each fair reflects a community celebrating its identity openly and collectively.
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